About

Your Azure-Exclusive Partner for Startup Acceleration

Cnovate Solutions Inc. was founded with a singular mission: to help digital startups scale faster on Microsoft Azure. As an Azure-exclusive consultancy, we specialize in seamless cloud migration, marketplace onboarding, and AI-driven cloud optimization—giving startups the tools they need to reduce complexity, go to market faster, and unlock revenue through Microsoft’s co-sell and Marketplace programs.

Our Mission

To accelerate Azure adoption for startups through seamless migration, cloud optimization, and marketplace onboarding—empowering them to transact, grow, and scale efficiently.

Our Vision

To become the leading global Azure consulting firm for startups—empowering them to build, innovate, and transact effortlessly within the Microsoft ecosystem.

Why We Exist

The global startup ecosystem has experienced remarkable growth, with over 150 million startups operating worldwide. In 2022 alone, startups raised $415.1 billion from investors—underscoring the dynamic and fast-evolving nature of the startup landscape.

Despite this momentum, many startups face capacity or capability gaps when it comes to migrating to Microsoft Azure, optimizing cloud infrastructure, and transacting effectively on the Azure Marketplace to broaden their reach.

At Cnovate Solutions, we’re dedicated to solving these challenges head-on. Our mission is to deliver a seamless Azure adoption experience that empowers startups to:

Migrate

Transition to Microsoft Azure smoothly and with minimal disruption.

Innovate

Leverage Azure's powerful platform to drive product innovation and scalable architecture.

Transact

Accelerate time-to-market by enabling Marketplace transactions that expand reach and unlock new revenue channels.

Meet the Team

Paul Chawla
Founder & CEO

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Rajeev Roy
Advisor

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Vijay Rao
Advisor

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What Sets Us Apart

We remove technical and operational roadblocks so startups can focus on what matters most—building, scaling, and succeeding within the Microsoft ecosystem.

Azure-Exclusive Expertise

We work exclusively with Microsoft Azure, bringing deep technical specialization and strong relationships across Microsoft’s ecosystem.

Marketplace Enablement & GTM Support

We don’t just migrate workloads—we help startups get listed and transact on the Azure Marketplace, leveraging Microsoft-backed GTM programs and sales incentives.

Speed & Efficiency

Startups need to move fast. Our streamlined migration and onboarding processes enable rapid Azure adoption and accelerated time-to-market.

Microsoft Co-Sell Advantage

Our deep connections within Microsoft unlock co-sell opportunities, funding access, and strategic GTM support to drive revenue growth.

End-to-End Startup Acceleration

From cloud migration to AI integration, we deliver future-ready, scalable solutions that support every stage of the startup journey.

Our Strategic Partnerships

We collaborate with trusted partners across the Microsoft ecosystem to deliver seamless Azure adoption, Marketplace success, and scalable innovation for startups.
Our strategic partnership with WeTransact.io enables fast-tracked Azure Marketplace onboarding, helping startups list and transact with confidence. 

Beyond technical enablement, we work with partners who bring deep industry-specific expertise in Retail, Healthcare & Life Sciences (HLS), and Financial Services (FINS)—ensuring our startup clients benefit from insights tailored to their market verticals.

These strategic relationships allow Cnovate to provide a full-spectrum offering—from migration to AI to go-to-market success—aligned to the needs of today’s high-growth startups.

Accelerate Your Growth on Azure

Unlock the full potential of Microsoft Azure with seamless migration, marketplace enablement, and co-sell support. Whether you’re transitioning from AWS, GCP, or on-prem, we deliver a fast, frictionless, and impactful Azure adoption experience—designed to help startups scale, innovate, and transact with confidence.

Contact us

Ready to Scale on Azure?

Maximize Azure with seamless migration, Marketplace onboarding, and co-sell support. Move from AWS, GCP, or on-prem with confidence.

Your benefits:
Schedule a Free Consultation