Cnovate, a consulting firm purpose-built for startups and Independent Software Vendors (ISVs) building on Microsoft Azure, today announced a strategic partnership with WeTransact, the leading platform for launching and managing Microsoft Marketplace operations. Together, the two companies offer an end-to-end solution to help ISVs migrate to Azure, unlock co-sell benefits, and close enterprise deals faster.
This partnership provides a seamless path from cloud adoption to commercial success, equipping startups and software vendors with the tools and expertise they need to scale within the Microsoft ecosystem.
Cnovate brings deep expertise in cloud architecture and Microsoft partner strategy, helping ISVs move to Azure with the right foundation, both technically and programmatically.
“Our focus is simple—helping software companies move to Azure the right way, so they can unlock the full power of Microsoft’s co-sell programs,” said Paul Chawla, Founder & CEO of Cnovate. “Partnering with WeTransact closes the loop. Now, we can take clients from cloud to Marketplace faster than ever—and give them a real, repeatable path to enterprise growth.”
Cnovate services include:
Azure cloud migration and modernization
AI solutioning, including GPT-powered agents and Azure-aligned architectures
Co-sell and Marketplace strategy
Architecture aligned to Microsoft’s reference frameworks
Once a company is Azure-ready, WeTransact steps in to operationalize go-to-market success through the Marketplace and co-selling.
“We get them listed on Marketplace. Enable co-sell with Microsoft.Build private offers and pricing options. Accelerate their first (and second, and third…) enterprise deals.”
Together, the companies deliver a streamlined GTM engine for ISVs, enabling them to move fast and achieve results.
Cnovate and WeTransact share a common vision: help software companies navigate Microsoft’s ecosystem with speed, clarity, and real support.
This partnership offers:
Flexible service models built for startup pace
Deep Microsoft expertise—both technical and commercial
A complete solution from infrastructure to enterprise sales
Startups don’t just need cloud vendors—they need growth partners. With Cnovate and WeTransact, ISVs can go from interested in Microsoft to scaling with Microsoft.
About Cnovate
Cnovate is a cloud consulting firm purpose-built to help digital startups and software companies adopt Azure quickly and strategically. They specialize in cloud migration, optimization, and Marketplace enablement, focusing on growth within the Microsoft ecosystem.
About WeTransact
WeTransact helps ISVs list, launch, and sell on Microsoft Marketplace – fast. With tools for private offers, pricing, CRM sync, and co-sell integration, WeTransact speeds all your Marketplace operations, so you can close your deals, faster
