Azure Solutions for Startup Acceleration
Seamless Migration, Marketplace Enablement, and AI-Powered Optimization
Cnovate helps startups migrate to Azure, innovate on the platform, and transact through the Microsoft Marketplace—unlocking faster time-to-market, enterprise readiness, and scalable growth.
Azure Migration Services
We help startups migrate to Microsoft Azure efficiently and confidently using the Microsoft Cloud Adoption Framework (CAF). Our structured approach ensures a smooth transition with best practices for strategy, planning, readiness, and execution.
Whether moving from AWS, GCP, or on-premises, we tailor the migration to your business needs. Our expertise ensures a secure, seamless shift to Azure, supporting scalability and operational stability.
Key Benefits of a Seamless Azure Migration
Speed
Accelerate time-to-cloud with Microsoft CAF-aligned strategy and execution.
Stability
Minimize disruption with proactive planning and risk mitigation.
Security
Ensure security and compliance from day one using proven governance frameworks
Scalability
Build for scale with future-ready, Azure-optimized architectures.
Cloud Optimization
Maximize Performance, Minimize Costs, and Scale with Confidence
Migrating to Azure is just the beginning—ongoing optimization ensures your cloud environment remains efficient, cost-effective, and high-performing. Our Cloud Optimization services help startups reduce spend, enhance performance, and implement governance for long-term success.
We apply proven strategies such as right-sizing, autoscaling, observability, and FinOps to keep your infrastructure lean, responsive, and financially sustainable.
Cost Optimization Assessment
Identify underutilized resources and right-size workloads to reduce Azure costs.
Autoscaling & Load Management
Automatically adjust resources to meet demand without overprovisioning.
FinOps Framework Implementation
Establish financial governance with cost controls, usage monitoring, and chargeback reporting.
Optimize Cloud Performance
Align compute, storage, and database resources for peak efficiency and responsiveness.
Monitoring and Observability
Gain full-stack visibility with dashboards, alerts, and KPI tracking using Azure Monitor and Log Analytics.
The Cnovation Advantage
With our expert-led optimization approach, you can ensure your Azure environment remains scalable, cost-effective, and aligned with your business goals.
Cloud Innovation & Automation
Startups need to innovate quickly while maintaining stability and scalability. Our cloud modernization services help you leverage containerization and infrastructure automation to accelerate deployments, simplify operations, and enhance developer efficiency.
We implement Azure Kubernetes Service (AKS) for container orchestration and use Terraform, Bicep, and ARM templates for infrastructure as code (IaC)—ensuring consistency, scalability, and governance across cloud environments.
Accelerate Releases
Automate deployment pipelines with GitHub Actions or Azure DevOps for faster time-to-market.
Improve Scalability
Build and manage secure, resilient applications with Azure Kubernetes Service (AKS).
Boost DevOps Efficiency
Implement infrastructure-as-code (IaC) using Terraform, Bicep, or ARM templates for consistency and governance.
Reduce Manual Errors
Standardize environments across dev, test, and production to minimize cloud drift and ensure reliability.
Ensure Your Cloud Environment Meets Enterprise-Grade Standards
Startups aiming to sell into mid-market and enterprise customers must meet strict requirements for security, compliance, and performance. We help you establish the cloud foundation needed to pass security assessments, meet regulatory standards, and support mission-critical workloads—giving enterprise buyers the confidence to transact. Our team has helped startups secure compliance for enterprise procurement processes across verticals like fintech, healthtech, and SaaS.
Get Listed, Get Found, and Start Transacting
on the Microsoft Marketplace
We help startups fast-track their listing on the Azure Marketplace—giving you access to Microsoft’s global enterprise customer base, simplifying procurement, and creating new revenue streams through Microsoft’s co-sell programs.
From initial assessment to live listing and post-launch optimization, our services are designed to help you start transacting faster and stand out in a competitive ecosystem. We also work closely with our strategic partner WeTransact.io to ensure a smooth and complete onboarding experience.
Marketplace Readiness & Listing Strategy
Expand customer reach by evaluating your solution for Microsoft listing criteria, ensuring compliance, and defining pricing tiers and configurations to support transactable offers. This boosts credibility with a Microsoft-validated presence in the Marketplace.
Offer Packaging & Pricing Optimization
Accelerate deal cycles by creating effective offer packages and pricing strategies that align with enterprise-ready solutions, enabling fast, transactable listings and supporting deal flow.
Go-Live Support & Co-Sell Enablement
Streamline the launch process by managing submission, approval, and publication, while aligning your team with Microsoft seller engagement to unlock co-sell opportunities and Microsoft GTM funding.
Post-Launch Optimization & Marketplace Growth
Increase revenue by optimizing your listing’s discoverability, driving traffic, and tracking performance to continuously improve your Marketplace presence and maximize sales opportunities.
Plug into Microsoft’s Sales Engine and Go-to-Market Programs
Cnovate helps startups plug into Microsoft’s powerful Go-To-Market (GTM) ecosystem and unlock co-sell opportunities with Microsoft’s global enterprise salesforce. We align your solution and sales readiness to Microsoft’s co-sell framework—helping you generate qualified leads, accelerate deal cycles, and gain access to exclusive marketing and funding programs.
Whether you’re preparing for your first Marketplace transaction or ready to scale your reach, we help you turn Microsoft into a multiplier for your go-to-market success.
Why startups choose Cnovate?
We help you migrate to Azure, align with Microsoft standards, and list your solution on Azure Marketplace for global visibility. Through co-sell registration, your product becomes discoverable by Microsoft’s salesforce. You’ll collaborate on joint selling and GTM campaigns, supported by Microsoft’s credibility and funding. We also assist in tracking deals, optimizing performance, and scaling your presence within the Microsoft ecosystem.